Jack Adler is the founder of Out2Win, a data platform that ranks college athletes by their off-the-field marketability. With NIL projected to reach $2.55 billion by 2026 and 81% of payments still flowing through booster-led collectives, Jack joined us to explain why the current system is broken—and what’s coming next.

In this episode, we unpack how brands can stop wasting money, why true influencer-athletes are winning, and how upcoming regulations like the House v. NCAA settlement could reshape college sports forever. Jack also shares how his scoring platform works, why Arch Manning’s $6.8M valuation is misleading, and why the smartest brands are already shifting away from highlight-reel athletes in favor of content creators.

⏱️ TIMESTAMPS

00:00 — Intro
01:16 — Jack Adler's elevator pitch for Out2Win
02:33 — The Out2Win Score and influencer valuation methodology
04:41 — Why Arch Manning’s $6.8M valuation doesn’t add up
06:32 — How to find “hidden gem” athletes like Bryson Webb
08:49 — Is NIL broken? Jack’s take on the current landscape
10:02 — Real NIL vs. pay-for-play: The two-tiered system
13:31 — Why “fair market value” is a flawed concept
15:55 — Booster fatigue and the unsustainability of collectives
19:06 — Are athletic departments headed toward privatization?
21:19 — What happens to non-revenue sports under new rules?
23:26 — How athletes like Livvy Dunne complicate revenue sharing
30:29 — The marketing value of athletes for universities
31:36 — How influencer marketing survives the NIL reset
33:04 — Why smarter NIL dollars will beat bigger ones
35:14 — Jack’s playbook for fixing NIL as college sports commissioner
36:30 — Could the federal government regulate this?
39:25 — The future of pro athlete content and NIL crossover
40:52 — Jack’s advice to athletes and brands
42:27 — Outro
42:38 — Recap with Jake and Tyler