Jake and Tyler sit down with Brodie League founder Connor Renton to break down how he turned adult rec sports into a scalable business. At just 28 years old, Connor has built Brodie into a 34-market operation with a full-time team, hundreds of part-timers, a custom app, and a brand that feels more like a lifestyle company than a local league. The three talk about scaling community, building systems that last, and why rec sports are way more serious than they look from the outside.
⏱️ TIMESTAMPS
(00:00) Intro
(02:05) Connor’s background in rec sports
(06:00) Why adults still join leagues
(10:45) What makes Brodie feel different
(14:20) Early wins: stats and content
(18:30) Building a high-touch experience
(23:20) Why Brodie built its own tech
(30:45) Content as product
(35:10) Expansion strategy
(39:45) Ownership model and what’s next
(45:20) Final thoughts