Carlo Jiménez didn’t come from a broadcasting family. He didn’t play college ball. But at just 24, he’s already the radio voice of the LA Clippers—calling playoff games at Intuit Dome and growing a massive social media following along the way.

This week, Jake and I sat down with Carlo to talk about how he went from JV benchwarmer to NBA broadcaster, the role content played in getting the job, and how he's thinking about the future of broadcasting in the age of AI.

We also get into discoverability, career leverage, and why being interesting might be the best moat of all.

⏱️ TIMESTAMPS00:00 — Intro01:00 — From benchwarmer to broadcaster03:30 — Starting the grind in high school06:40 — Building reps in college and getting early breaks08:30 — Obsession, feedback, and constant improvement10:36 — Breaking into the Clippers' job13:27 — Launching a social strategy in college14:25 — Gatekeepers vs. content18:00 — Becoming a marketing asset for the Clippers21:22 — Can AI replace broadcasters?24:00 — Protecting the role of the human voice26:49 — Career progression and not rushing the next step29:07 — Advice for aspiring broadcasters31:19 — Quality over quantity and being a well-rounded person34:18 — Outro