Let us know what’s on your mind The headline reads like a simple renewal, but the story goes much deeper: Aviva is staying on Ireland’s biggest stage, and we unpack why that matters for fans, partners, and the future of Irish sport. We sit down inside the stadium with the FAI’s Head of Commercial, Sean Kavanagh, and Aviva’s Head of Sponsorship, External Communications and Sustainability, Brian O’Neill, to explore how a naming rights deal became cultural shorthand for big nights in Dublin 4—an...
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Let us know what’s on your mind The headline reads like a simple renewal, but the story goes much deeper: Aviva is staying on Ireland’s biggest stage, and we unpack why that matters for fans, partners, and the future of Irish sport. We sit down inside the stadium with the FAI’s Head of Commercial, Sean Kavanagh, and Aviva’s Head of Sponsorship, External Communications and Sustainability, Brian O’Neill, to explore how a naming rights deal became cultural shorthand for big nights in Dublin 4—an...
Let us know what’s on your mind What if public funding for major sporting events isn’t a gamble at all, but one of the smartest economic levers a country can pull? The core question remains the same: when do headline costs translate into visitor spending, tax receipts, jobs, global visibility, and a lasting legacy for participation? We unpack why critics conflate two separate debates—event underwriting versus core domestic sport funding—and show how keeping those ledgers clean actually...
Sport for Business
Let us know what’s on your mind The headline reads like a simple renewal, but the story goes much deeper: Aviva is staying on Ireland’s biggest stage, and we unpack why that matters for fans, partners, and the future of Irish sport. We sit down inside the stadium with the FAI’s Head of Commercial, Sean Kavanagh, and Aviva’s Head of Sponsorship, External Communications and Sustainability, Brian O’Neill, to explore how a naming rights deal became cultural shorthand for big nights in Dublin 4—an...
