Welcome to Sport Business Nomad, a sports industry podcast hosted by Rafel Ribas Gallardo.
As every Wednesday, interviews with industry professionals from around the world.
Today's guest, Jan Twete, Director of Global Partnerships for the North America Region at VfL Wolfsburg, explains how he started working in the club and moved to the international department, which the club works to grow on other markets. Jan talks about his duties and the projects that are working to build sustainable structures and relations with local sports teams, creating community and focusing on not saturated niche regions, also relying on the synergies opportunities that Volkswagen offers, and trying to be the German club for fans in the area.
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