Welcome to Sport Business Nomad, a sports industry podcast hosted by Rafel Ribas Gallardo.
As every Wednesday, interviews with industry professionals from around the world.
Today's guest, Juan Fuentes works as LALIGA Delegate for the Nordic countries and shares his experiences working in this area and the MENA region. Juan explains how LALIGA is developing an international structure with delegates or ambassadors that try to understand the fans and culture of each region, engaging and creating synergies with local leagues and communities, participating in and launching different activities such as fan parties or startup competitions, going beyond football opening diverse business opportunities.
Here you can find the Harvard Business School paper of LALIGA: https://www.hbs.edu/faculty/Pages/item.aspx?num=64591
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