In this episode, Ferdinando Verderi talks with Petri Burtsoff about complexity, fragmentation, and the essence of community. He makes the case for embracing diversity and individuality rather than standardization, drawing parallels to Alvar Aalto’s human-centered architecture. The conversation also explores the continuing importance of physical places in creating connection and togetherness in an increasingly digital world.

Ferdinando Verderi is a NY based Italian creative director responsible for some of the most radical fashion imagery of the past half decade. Many experimental concepts are recognized as industry firsts. He is most known for his continued partnership with Prada, his recent tenure at Vogue Italia, and masterminding the Louis Vuitton x Yayoi Kusama collaboration.

This conversation was recorded at the 2024 Spirit of Paimio Conference, hosted in the iconic Paimio Sanatorium — Alvar and Aino Aalto’s modernist masterpiece from the 1930s. Discover more at www.paimiosanatorium.com