Date: 14th Jan 2020.
Today’s episode is with Beto Bina, and is centered around his work in regenerative textile systems and agroforestry. Beto has been working at the intersection of Strategy, Innovation and Sustainability for over 14 years, helping clients such as Nike, Samsung, Verizon and J&J to grow through products, services and communications. His career in the creative industry has given him awards such as Cannes Young Lions, Effies Awards and he has been recognized on Medium as a top writer in Sustainability and as a mentor at SxSW.
His latest venture is called FARFARM, a start-up that is developing a Textile Agroforestry in the Brazilian Amazon. Most recently, he has joined the team of VEJA, coordinating sourcing and looking for responsible materials throughout Latin America.
In this episode we explore;
- Beto’s journey from leaving a high profile New York job to working on a purpose-driven start-up in the Amazon.
- Agroforestry farming methods and how its processes can assist us in addressing the challenges of climate imbalances, help regenerate the planet, and provide sustainable development to communities.
- How Farfarm has started creating textiles grown in these regenerative ways and what they are hoping to achieve through this.
- How the term ‘sustainability’ has become vulgarised, and new stories that we can tell in our work toward a more equitable future.
- Nature as a foundation and as an ultimate KPI (key performance indicator), the new marker for success.
- Beto’s role at Veja, and the innovative and responsible work that they are doing on a massive scale.
- Future visions for both Farfarm and Veja, + loads more.
This was such an eye-opening episode to record, where we learnt a whole lot. We hope you do too!
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