Spiraling Up — Marketing For Professional Services
Hinge
18 episodes
2 weeks ago
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
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What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
Would You Rather: B2B Sales Edition + Is Marketing Attribution Real? with Amy Franko
Spiraling Up — Marketing For Professional Services
57 minutes
6 months ago
Would You Rather: B2B Sales Edition + Is Marketing Attribution Real? with Amy Franko
How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth In this episode of Spiraling Up, we discuss whether marketing attribution is a myth, inspired by Sherehan Ross’ hot take on LinkedIn which sparked a debate about revenue as a marketing KPI. Then, we welcome author, speaker, and sales strategy expert Amy Franko to play a game of ‘Would You Rather: Sales Edition.’ In this fun, game...
Spiraling Up — Marketing For Professional Services
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
