Spiraling Up — Marketing For Professional Services
Hinge
18 episodes
2 weeks ago
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
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What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
LIVE from the 2025 AAM Summit: Pivotal Stories in Accounting Marketing
Spiraling Up — Marketing For Professional Services
45 minutes
5 months ago
LIVE from the 2025 AAM Summit: Pivotal Stories in Accounting Marketing
Download the 2025 Marketing Budget Benchmark Study Executive Summary: https://accountingmarketing.org/category/surveys-studies-research-and-more/ In this special in-person episode of Spiraling Up, the team attended the 2025 AAM Summit in Phoenix, Arizona. During the event, marketing leaders, practitioners, and industry experts joined the show to share their ‘pivotal stories’ from the event—key learnings, takeaways, and overall impressions. Many common themes bubbled up, like how to build mar...
Spiraling Up — Marketing For Professional Services
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
