Spiraling Up — Marketing For Professional Services
Hinge
18 episodes
2 weeks ago
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
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What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
Is LinkedIn Cringe? + Busting Myths About Podcasting, with John Tyreman
Spiraling Up — Marketing For Professional Services
48 minutes
7 months ago
Is LinkedIn Cringe? + Busting Myths About Podcasting, with John Tyreman
How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth In today's episode of Spiraling Up, Austin, Joe, and MB look at the cringy side of LinkedIn, exploring some of the most awkward moments on the platform. Then, they welcome podcast expert John Tyreman to debunk common myths about podcasting in professional services, like: Myth #1: Podcasts don't work in professional servicesMyth #2: You n...
Spiraling Up — Marketing For Professional Services
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
