Spiraling Up — Marketing For Professional Services
Hinge
18 episodes
3 weeks ago
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
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What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
Intern TAKEOVER: Will Gen Z Put Marketing in Jeopardy? with Sabrina Alperin
Spiraling Up — Marketing For Professional Services
41 minutes
3 months ago
Intern TAKEOVER: Will Gen Z Put Marketing in Jeopardy? with Sabrina Alperin
In this special Intern Takeover episode of Spiraling Up, the 2025 Summer Intern, Sabrina Alperin, hosts an exciting gameshow very similar to (but definitely different than) the popular gameshow, Jeopardy! Austin, Mary-Blanche, and Joe compete to answer questions in categories like 'Everything Sabrina,' 'Marketing Mayhem,' and 'Hinge Story.' Sabrina also shares insights from her internship at Hinge, discussing the importance of SEO, social media strategies, and the role of AI in marketing. Th...
Spiraling Up — Marketing For Professional Services
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
