Spiraling Up — Marketing For Professional Services
Hinge
18 episodes
2 weeks ago
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
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What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
Decoding Marketing ROI + How to Activate Your Business Video Strategy, with Dane Frederiksen
Spiraling Up — Marketing For Professional Services
55 minutes
8 months ago
Decoding Marketing ROI + How to Activate Your Business Video Strategy, with Dane Frederiksen
How can professional services firms get started with video marketing? Yes, it is possible to get started with video, even right now! In this episode of Spiraling Up, Austin, Joe, and MB explore whether or not professional services marketers can actually measure ROI on their marketing. And then video producer Dane Frederiksen joins the show to play a game called 'fill in the blank.' In this fun conversation, we cover: The biggest mistakes firms make when starting with videoThe most important e...
Spiraling Up — Marketing For Professional Services
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
