Spiraling Up — Marketing For Professional Services
Hinge
18 episodes
2 weeks ago
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
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What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
Spiraling Up — Marketing For Professional Services
58 minutes
1 month ago
5 Ways to Fix Your CRM, with Wayne Larson
Participate in the 2026 High Growth Study today: https://hingemarketing.com/survey In this episode of Spiraling Up, the Hinge team welcomes Wayne Larson, the CRM Plumber, for a lively discussion on how to un-clog your CRM pipes. From bad data to cumbersome reports, learn how to clean up your tech issues. Finally, the team dissects common branding missteps, taking lessons from Cracker Barrel and Patron Tequila. CHAPTERS: 00:00 Welcome 06:20 Becoming a CRM Plumber 07:04 The Current Conv...
Spiraling Up — Marketing For Professional Services
What if winning work felt a little more like dating? In this episode of Spiraling Up, Joe and Mary-Blanche sit down with marketing pros Amy Cuddy (Wilmot Sanz) and Abby Harrington (Gilbane Building Company) to unpack the parallels between proposal pursuits and modern matchmaking. From the principal in charge who “flies in and out” to the designer who just can’t stop tweaking, Amy and Abby share how to manage every personality type you’ll encounter in business development — and when it’...
