Kona Bicycles’ founders reclaim the brand, launch its ‘third chapter’ Published May 19, 2024 by Steve Frothingham (BRAIN) — The founders of Kona Bicycles have repurchased the brand they sold to private equity-backed Kent Outdoors in December 2021. “We believed that the new owners would carry our vision forward and continue to build great bikes, employ great people, and deliver on the promise of quality, fun and a little weirdness that had defined Kona for so long,” co-founders Jake Heilbron and Dan Gerhard wrote in a letter to the industry they shared with BRAIN readers Monday morning. “Unfortunately that plan unfolded quite differently, so now we’re buying Kona back,” they said in the letter.... https://www.bicycleretailer.com/industry-news/2024/05/19/koan-bicycles%E2%80%99-founders-reclaim-brand-launch-its-%E2%80%98third-chapter%E2%80%99 https://www.bicycleretailer.com/industry-news/2024/05/19/kona-bicycles-co-founders-letter-industry