Building a brand is no easy task. You have to develop your brand guidelines, build a collective vision for where the brand is going, and execute it perfectly.
But how you scale up a brand when you’ve got some traction might actually be even more challenging. How do you stay true to your brand guidelines while continuing to evolve your brand?
All of this and more to come in today’s episode, where our head of sales, Kunal Sharma, spoke with Shishir Kataria, the head of brand marketing at Tata CLiQ.
And to learn more about how to continuously improve your brand as your organization grows, our head of sales Kunal Sharma spoke with Shishir Kataria, the head of brand marketing at Tata CLiQ.
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