When strategizing as a marketer, it is crucial to understand the language you want your brand to speak.
You want the brand to evolve, but not stray away too far from your core principles. You need to innovate while being rooted to the brand strategy document.
How do you stay true to your brand ethos without restricting your creativity? How do you strategize as a marketer to overcome these challenges?
All of this and more on today’s episode, where we spoke with Siddarth Menon, who’s the Chief Marketing Officer at Epigamia.
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