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Spilling the Magic Beans | A growth marketing podcast
Rocketium
42 episodes
1 week ago
Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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Marketing
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All content for Spilling the Magic Beans | A growth marketing podcast is the property of Rocketium and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Show more...
Marketing
Business
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Ep #32: Here's Touchpoint's multi-channel approach to conversions
Spilling the Magic Beans | A growth marketing podcast
18 minutes 40 seconds
3 years ago
Ep #32: Here's Touchpoint's multi-channel approach to conversions

As marketers, we are required to navigate through tons of data and come up with the best creative for a campaign. 

It’s difficult. There are so many variables for us to test, to truly understand what’s working and what isn’t.

But on how earth do you get started? How do you choose the right objective for your campaign? How do you translate a creative across different platforms? 

All of this and more in today’s episode,

In today’s conversation, our head of business here at Rocketium, Karan Rao, spoke with Kevin Okie, the founder of Touchpoint.

And Kevin spills the beans on his processes to build campaigns that convert.

___

About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

Follow Kevin on Linkedin

Spilling the Magic Beans | A growth marketing podcast
Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.