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Spilling the Magic Beans | A growth marketing podcast
Rocketium
42 episodes
1 week ago
Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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Marketing
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All content for Spilling the Magic Beans | A growth marketing podcast is the property of Rocketium and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Show more...
Marketing
Business
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Ep #29: How HealthifyMe leverages market data to drive campaigns that convert
Spilling the Magic Beans | A growth marketing podcast
13 minutes 24 seconds
3 years ago
Ep #29: How HealthifyMe leverages market data to drive campaigns that convert

Your marketing funnel can be the provider of all the data you need to run powerful ad campaigns. 

It can tell you whether you are targeting the right people, whether your messaging makes sense for your audience, or if your creatives are appealing.

And most importantly, what is preventing you from getting the oh-so-desired conversion.

As a marketer, knowing how to deconstruct the mountains of data in front of you is crucial.

And that's why, in this episode, we cover exactly how to analyze your user journeys. And we do so with Swapnil Srivastava, who is the head of digital marketing at HealthifyMe.

___

About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. ðŸš€

Follow Swapnil on LinkedIn


Spilling the Magic Beans | A growth marketing podcast
Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.