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Spilling the Magic Beans | A growth marketing podcast
Rocketium
42 episodes
1 week ago
Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
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Marketing
Business
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All content for Spilling the Magic Beans | A growth marketing podcast is the property of Rocketium and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Show more...
Marketing
Business
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Ep #26: How Licious and Trell built their Brand Identities
Spilling the Magic Beans | A growth marketing podcast
22 minutes 16 seconds
3 years ago
Ep #26: How Licious and Trell built their Brand Identities

Building a brand involves asking yourself and the teams around a ton of questions.

Those questions allow you to build a collective vision.

A vision that will drive every single action that occurs within an organization.

And for us as marketers, it will help drive every piece of content, creative and campaign that we launch.

Which makes building and understanding the brand you are a part of, a fundamental part of all of our jobs as marketers.

And in today’s episode, we walk you through the exact questions you need to be asking yourself before creating any piece of content, to ensure it’s in line with your brand.

To do this, we spoke to Maria Bilkis, who’s helped create famous brands such as Licious and Trell from scratch.

___

About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

Follow Maria on LinkedIn

Spilling the Magic Beans | A growth marketing podcast
Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.