In today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Rashmi Gupta, who is a VP of Growth at Vahdam (D2C).

And in this episode, Rashmi spills the beans on the processes that your marketing needs to implement, to able to build high performing campaigns.

Specifically, she spoke of:

1. How to choose the perfect channels for your brand, and how to structure your teams, so that every channel will be successful
2. Next, she spoke of the importance of personalization across all of your marketing campaigns, and how to properly implement personalization in those very campaigns.
3. Last but not least, she shared her teams exact process of planning and executing a campaign. She walked us through everything, from how to approach audience targeting, to building and designing creatives that convert. Pro tip, Rashmi believes that 60% of an ads effectiveness, comes from it’s creative.

So without further ado, here’s our conversation with Rashmi Gupta

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

Follow Rashmi on LinkedIn