The best brands on the planet know their audiences inside and out. It’s their primary advantage when making sure what they do and say resonates with their audiences. But getting to the point where you truly understand your audience is really really, really tough. Which is why so few seem to have mastered this. One company that has this down to the tee, is The Man Company. And in this episode, we break down exactly how they cracked the code of customer persona building. To do this, we spoke to Rumi Ambastha. She is the director of brand marketing at The Man Company. Before we get into the details of her brand messaging strategies, we started by speaking about how The Man Company was founded. ___ About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀 Follow Rumi on LinkedIn