*German episode*

In this episode, Gordon Euchler welcomes Sonja Messerschmidt, Head of Marketing and Communications at ÖRAG Rechtsschutzversicherung, for a chat about the evolution of marketing — from classic communication to a discipline centered around solutions and customer empowerment.

Sonja shares insights from her career path, which began in advertising and led her through many years at Stadtsparkasse Düsseldorf before taking on her current leadership role at ÖRAG. Together, she and Gordon explore how marketing can help customers not just buy, but solve and why this mindset is transforming the role of brands today.

The topics include why Sonja believes in a “driver’s license for AI” to guide responsible use inside companies, the importance of trust and curiosity in leadership and career growth and why today’s strongest brands don’t just communicate — they deliver real solutions.

Tune in to find out how solution-oriented marketing keeps business and people moving forward.