In this episode, Moritz Wehr sits down with Catherine Niebuhr, CMO NIVEA for Germany & Switzerland at Beiersdorf.Catherine shares her unique career journey — a rare example in today's marketing world of someone who has spent 23 years with a single company. She opens up about what’s kept her energized at Beiersdorf for over two decades: constant opportunities for growth, a flexible and inclusive work culture, and a deep personal connection to both the brand and the people she works with.

Together, Moritz and Catherine explore the dynamics of job-sharing in executive roles, lessons from working under strong female leadership and the evolution of NIVEA and marketing in a fast-changing digital-first world. Moreover how traditional brands can stay relevant amid rising influencer and personality-led beauty brands and why culture, flexibility, and purpose-driven branding matter more than ever.

Tune in for insights about making career choices with heart, adapting to change, and building a sustainable, meaningful path in leadership.