In this episode, Gordon Euchler sits down with Rene Federico, an experienced brand leader whose career spans two powerhouse names in retail—Nike and Converse—and now, Head of Marketing US at Primark.

Rene shares her journey from the shop floor of Nike Town Boston to shaping the basketball brand at Nike, and now leading brand building in a fast-growing US market at Primark. 

The conversation explores, what it really means to connect brands with consumers, how to build brand equity from the ground up, why strong retail fundamentals create space for bold storytelling, the power of leadership, optimism, and staying obsessed with the customer and how creators are rewriting the rules of branding today.

Tune in if you want to know more about how passion and practicality come together in great marketing.