In this episode, Sandra sits down with Pete Markey—renowned marketing leader and former Chief Marketing Officer at Boots—for a deep dive into what truly excites him about the industry, and the lessons he's picked up along his hjourney.
Pete shares the origin of his love for marketing, from childhood inspiration watching Star Wars to building bold, award-winning campaigns like More Than Freeman. He reflects on the emotional power of storytelling in brand-building, how to create truly customer-centric experiences, and why authenticity is non-negotiable in today’s landscape.

We also hear his thoughts on what financial services get wrong and how to fix it, Leading through inspiration, not control, why AI is now his personal assistant and how it’s reshaping marketing and the importance of getting out of your team’s way.

Tune in now to hear why Pete believes there's never been a more exciting time to be in the industry.