In this episode, Gordon sits down with Jan Francis, Head of Marketing Procurement at Visa Europe, to explore the power of partnerships, navigating change, and finding opportunity in complexity.

Jan takes us through his unconventional career path—from hotels and forestry to IT, law, and ultimately leading procurement for marketing across 26 countries at one of the world’s most trusted brands. He shares honest reflections on overcoming dyslexia, learning through leaps, and building psychologically safe teams that dare to grow.

The conversation explores why marketing procurement is about more than just contracts, what it takes to form true supplier partnerships, not just transactions, the role of AI in accelerating creative campaigns, how Visa is preparing for a new generation of customers and platforms and why risk, when handled right, can be the best driver of innovation.

Tune in to hear why Jan says: “What’s the worst that can happen? I learn something.”