In this episode, Gordon welcomes Krinio Christaras, Head of Consumer Experience for the MENA region at Mondelēz International, for an inspiring and thought-provoking conversation on marketing, transformation, and the human side of innovation.

From her early career in Australian media agencies to leading consumer experience across a complex and diverse region, Krinio shares the pivotal moments that shaped her path—including a bold decision to leave without a plan and how that leap led to her most transformative professional chapter in the UAE.
They discuss how curiosity and a passion for human behavior fueled her career, the Oreo dunking ritual and how consumer behavior becomes brand storytelling.

Also why empathy and cultural nuance are the superpowers of regional marketing and the role of AI in shaping utility-driven brand experiences. Krinio offers a grounded, insightful perspective on how brands can stop shouting and start truly connecting. 

Listen in to hear why the future belongs to brands that blend innovation with empathy—and how you can design, not just react to, what’s next.