In this episode of Excitement Talks, Sandra Peat is joined by Matt Darbon, Head of Digital Marketing at Waitrose & Partners, to unpack a remarkable career journey—from stacking shelves at 16 to leading digital transformation at one of the UK’s most beloved supermarkets.

Matt shares candid insights of how he "fell into" digital marketing during a dog walk, what he learned from working at brands like Dixons and Virgin Media and the role customer experience plays in shaping strategy at Waitrose.

The conversation also explores why AI and emerging technologies aren’t replacing fundamentals—they’re enhancing them and the emotional power of great marketing, and how fun, trust, and ambition still drive growth.

Listen in for a conversation on the real excitement behind digital marketing today.