In this episode of Excitement Talk, Gordon sits down with Dorotheé Gardon, Global Marketing Strategy & Integrated Media Director at IKEA, to explore what it really means to lead one of the world's most loved brands in today’s evolving media landscape.

From her early days at Google, Microsoft, and Meta, to shaping brand experiences at Precis Digital and now IKEA, Dorothée brings a deep perspective on navigating brand love, creative pressure and marketing transformation.

They discuss how IKEA unites data precision with playful, purposeful storytelling, the shift from omnichannel to "omni-experience" marketing and why marketing should feel like an extension of service, not an interruption.

Moreover what AI means for the future of brand interaction and personalization and the importance of leadership, collaboration and building shared purpose in global teams.

Tune in to get insights on how to build consistency across markets while staying locally relevant.