In this episode, Gordon sits down with Richard Le Moult, CMO of Latin America at Pernod Ricard, for a conversation about the realities of modern marketing leadership. From his early days at Danone, Kraft and Philip Morris to now leading marketing across one of the most dynamic regions in the world, Richard shares what it really means to be a marketer today—and why he finds the complexity exhilarating.

The conversation explores  Richard’s international journey—from France to Mexico to Brazil and why LATAM is a region full of big opportunities. Furthermore why managing conflicting expectations isn’t a problem, but the job. He also reflects on not being afraid to embrace the messiness of it all why he sees himself as a midfield player, connecting defense and attack — a perfect analogy for the CMO role today.Ending on the future of marketing: hyper-personalization, scalable big ideas and redefining experience.

Tune in to get insights on how big brands navigate complex markets.