In this podcast, Joanna gets real about what sets you apart in a sea of service providers. Because let’s be honest—if your offers, content, and personality blend in with everyone else’s... why should anyone buy from you?

She shares a story from Shark Tank (yes, from a cruise ship binge-watch) that perfectly captures what it means to reimagine something familiar—and make it unforgettable. From that lens, Joanna dives into the mindset shift every business owner needs to make: your social media is more than just showing up... it’s showing people why you are the only answer.

You’ll hear a candid take on building connection, spicing up your messaging, and speaking directly to your dream client’s core challenges in a way that’s anything but basic.

This one’s part pep talk, part strategy, and a reminder that your personality + perspective are your biggest sales tools.