For our season one finale, we go back to the place where Spicetown was conceived: Howlin' Ray's. The hot chicken shop has practically taken over Los Angeles, and chef/co-founder Johnny Ray Zone shows off his encyclopedic knowledge of peppers and spice while explaining his personal connection with hot chicken. And we try the off-menu Howlin+...and the results aren't pretty.
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For our season one finale, we go back to the place where Spicetown was conceived: Howlin' Ray's. The hot chicken shop has practically taken over Los Angeles, and chef/co-founder Johnny Ray Zone shows off his encyclopedic knowledge of peppers and spice while explaining his personal connection with hot chicken. And we try the off-menu Howlin+...and the results aren't pretty.
S1E2 - Death and Destruction, aka Hot Sauce Branding 101
Spicetown
13 minutes 13 seconds
7 years ago
S1E2 - Death and Destruction, aka Hot Sauce Branding 101
Have you ever wondered why hot sauce branding focuses so much on dudes farting flames, or gnarly demons? Well, look no further. On this episode, marketing expert Liz Dolan (Nike, Oprah Winfrey Network) walks us through the frequently grotesque world of advertising in the hot sauce industry.
Spicetown
For our season one finale, we go back to the place where Spicetown was conceived: Howlin' Ray's. The hot chicken shop has practically taken over Los Angeles, and chef/co-founder Johnny Ray Zone shows off his encyclopedic knowledge of peppers and spice while explaining his personal connection with hot chicken. And we try the off-menu Howlin+...and the results aren't pretty.
