In this episode of Sphere of Success, I chat with Oliver Murray, Sales Director at Future Stores.   Oliver has spent over 22 years in Media & Advertising, with deep expertise in OOH and Brand Experiences. At Future Stores, he helps brands unlock the power of immersive storytelling, real-world engagement, and measurable retail impact - a vision recently recognised with a Gold Reggie Award for their Intel activation.   In our conversation, Oliver shares his insights on:   Why brands are caught in a war for attention in today’s marketplace How digital fatigue is reshaping consumer behavior Why IRL (in-real-life) experiences are the antidote to digital fatigue The dangers of chasing only short-term wins from digital ads How authentic, human-centered brand experiences fuel long-term brand health and loyalty   If you want to understand how to thrive in the attention economy and build brand connections that last, this episode is packed with valuable insights.   Oliver Murray – Contact Details Email: oli.m@futurestores.com LinkedIn: linkedin.com/in/oliver-murray-59699613 Website: https://futurestores.com