Dr. BJ Fogg is a behavior scientist and Adjunct Professor at Stanford University where he founded the Behavior Design Lab.  BJ is an expert on behavior change for health habits and author of the book "Tiny Habits", which is a New York Times Bestseller.  Among many of the interesting topics in this episode we are diving into the details of changing behavior towards improving human health and discuss the challenges of the healthtech start-up ecosystem targeting behavior change as a feature.  We are also touching BJ's new area of interest, which is tackling the science behind bad habits and approaches of tackling them.