Inside iHeartMedia Casting: Macha Kane on Booking, Demos, and Authenticity

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Speechless: Real Life in VO.

Speechless Real Life in VO: The Voiceover Industry Video Podcast

135 episodes

5 days ago

SPEECHLESS is real life in the voice over industry - our stories, resources, and unsolicited opinions. Plus, competition, financial fails, and nervousness to the point of mustache sweat. We share VO Business how-to’s, the awkward, the embarrassing, you know… real stuff. With 28-years combined experience and six-figure incomes, we are VO in-the-know. Sharing the good stuff with others because everybody needs a leg up. Disclaimer: Although not profuse, the “F” word & “S” word are included in each show. You’re welcome.

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Inside iHeartMedia Casting: Macha Kane on Booking, Demos, and Authenticity

Speechless: Real Life in VO.

33 minutes 15 seconds

3 months ago

Inside iHeartMedia Casting: Macha Kane on Booking, Demos, and Authenticity

(VIDEO PODCAST) In this episode, we get into it with Macha Kane, commercial producer at iHeart and resident casting czar. From her voiceover origin story (teen pipe dream to anatomy trivia champ ) to her current high-speed casting life, Macha spills all the behind-the-scenes tea.

How casting works at iHeart (hint: it’s fast, furious, and 80% booked off demos).
What makes her click “YES” on a VO talent—and what makes her click delete.
Her biggest turn-offs in auditions (spoiler: announcer-y reads, slates when she asked for no slates, and files named like female/male).
Why “sound” outperforms “age,” and how Gen Z speaks in a whole different melody
How she keeps her creative ears fresh

Plus, we chat about AI (ugh), VO trends, and why you should always name your file like your future in VO depends on it…because it kind of does.

Sign up for our show takeaways, resources, and drink recipes before episodes air here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.speechlessvo.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

RESOURCES mentioned in this episode:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠iHeart Radio

CONTACT INFO:

PRODUCTION CREDITS:

Music: Rick Wilson
Editing: Hamza Latif
Written and Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kim Wilson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Natasha Marchewka⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Production Assistant: Carolyn Robson