Home inspection industry trends & home inspector stories, tips and lessons learned growing and running a successful home inspection business. Learn more about Spectora at https://www.spectora.com.
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Home inspection industry trends & home inspector stories, tips and lessons learned growing and running a successful home inspection business. Learn more about Spectora at https://www.spectora.com.
Building a Brand Without Extra Work - Lauren Hughes - Ep. 142
Spectora Spotlight with Carla Heatherly
30 minutes
2 months ago
Building a Brand Without Extra Work - Lauren Hughes - Ep. 142
🎙️ Guest: Lauren Hughes, Lighted Way Home Inspections (Hillsboro, TX)
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🚀 Want more clients without working harder?
Lauren shares how she built a trusted brand just by showing the extras she already does every day—no extra effort required. From simple posts to smart use of AI tools, Lauren breaks down exactly how inspectors can:
Create social content people actually want to see
Mix education with personality to connect with clients + agentsUse AI for captions, ideas, and competitor research
Build a brand that stands on its own (not just your name)
Show up consistently without burning out
đź”— Links & Resources Lighted Way Home Inspections: https://www.lightedwayhomeinspections.comÂ
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Spectora Spotlight with Carla Heatherly
Home inspection industry trends & home inspector stories, tips and lessons learned growing and running a successful home inspection business. Learn more about Spectora at https://www.spectora.com.