I spoke with Michael about:

- His start in eCom as head of growth for a company that focused on selling products for caregivers.

- The founding story of Rotten, why he felt that there is a potential for candy that are good for you with much less sugar, and why they decided to start with gummy worms and not other types of candy

- The story behind their unique brand filled drawings of monsters and what is the origin of the name 'Rotten'?

- Who are their main customer profiles today and why do they choose Rotten over the competition?

- What were their main challenges in the beginning and what are his biggest challenges today?

If you're into CPG, especially the 'good for you' category, you should def listen to this conversation :)