I spoke with Joe about:

- His early years as an ecom manager and the founding story of Smearcase, the first healthy ice cream based on cottage cheese, with 40g protein per pint, boosted with collagen.

- Why cottage cheese? and how is it better than the alternatives?

- Where they started selling it, who are their main audiences? and what were the biggest challenges along the way?

- What is his vision for this category and what are his biggest challenges right now?

- And who are the founders he draws inspiration from?

Loved Joe's energy and mission. Wish there were many more CPG entrepreneurs like him.