I spoke with Jimmy about:

- The founding story of NoBaked, how he and his girlfriend just started selling cookie dough after college and how it turned into an instant hit around Nashville

- Who were their initial customers? what they liked about the product that was different than what was sold commercially back then? and how they expanded beyond their immediate circles with franchised scoop shops and selling their cookie dough in over 1000 retail stores?

- What mistakes they've done along the way? and how corrected their ways afterwards?

- When did he realize that he's feeling burned out and what changes he did to his life and business because of that?

- What is he focused on these days and what are his biggest challenges?

Super interesting journey!