I spoke with Jordan about:

- How he started in the eCom world selling hoverboards, the children clothing brand that he founded with his wife and the brands that he bought over the years (until he sold all of them last year).

- How his long time experience building and marketing consumer goods brands helped him launch his digital marketing agency and why he is much more efficient selling products online than the average brand owner (or social media influencer).

- Why simply 'understanding Tiktok' is not enough and how social commerce is not about the platform but about understanding first principles related to consumer psychology and business?

- How to keep being motivated when your content game is not getting you where you want it? (and why 'Leads' are a lagging indicator)

- What exactly do they do on Social Commerce Club for brands? and what was their biggest failure?

- Why is he running for mayor in his home town and how he uses his social media marketing skills to get a leg up in the games without hurting his existing business persona?

- What is the difference between A and B players when it comes to online marketing? and how does he distinguish between the two in order to hire the former?

- Why is it critical to create white space in your life to create connections and really move the needle instead of just working hard? and why founders should consume a lot of quality information to make better decisions in their day to day?

I really enjoyed this. Hope you will too :)