I spoke with Drew about:

- His early years as an entrepreneur founding several brands in the wine and spirits world, why it's a super hard category to win in and what he learned from those?

- The founding story behind Wagging Water, a brand focused on selling water based beverages for dogs and all the challenges that he went through trying to scale this brand (including his early success distributing them in Target)

- His eureka moment that pet beverages that mimic popular human drinks is a very lucrative category worth pursuing and how that turned into Yappy Hour, a brand focused on selling fun pet beverages for social events.

- How Yappy Hour practically exploded over night, how they marketed it? how are they thinking about each new product line? What were their biggest challenges during that hyper-growth phase?

- And what is his biggest focus right now?

Drew's story is the perfect example of hard work paying off :)