The Beatles have held their crown as the "greatest band of all time" not by luck, but by marketing, investment and protection of their image. Much like Michael Jordan. Chapters 00:00 - Introduction 01:43 - Remember My Name 04:36 - Investing in Legacy 06:28 - Here, There and Everywhere 10:30 - Heir Beatles 13:00 - Across the Universe 15:00 - The End Follow me Patreon: https://patreon.com/gee_derrick TikTok: https://tiktok.com/@gee_derrick Instagram: https://www.instagram.com/gee_derrick/ Newsletter: https://derrickgee.substack.com/ Spotify: https://open.spotify.com/show/1PfPtHX7PGUZVCeBHoKGbt?si=6592e17125464606 Sponsor: TurntableLab.com My selections: TurnTableLab.com/derrick About Me: Hi there! My name is Derrick Gee - radio host, DJ and creator who likes to talk about music, hifi and ideas. Thanks for reading this - you really didn’t have to. Much love #thebeatles