In this episode, our host,  Dheeraj Sinha delves into the intriguing world of millets and their resurgence in India. He engages in a conversation with Prashant Parameswaran, the MD & CEO of Tata Consumer Soulfull Pvt. Ltd., who brings invaluable insights to the table with his extensive experience in the food industry. Prashant's discussion touches on the challenges of popularizing millets, bridging generational gaps, and making them relevant to contemporary dietary preferences. The episode also explores the art of building a brand in the diverse landscape of Bharat. Prashant emphasizes the significance of understanding regional differences and cultural nuances in marketing. Overall, this episode provides a concise yet informative glimpse into the transformation of India's food industry and the strategies behind it.