The world may influence you but it should not define you. Too often business owners feel like they have to copy another’s style, approach or business model to be successful. But all this does is create an industry of services and businesses that are indistinguishable from one another. And that makes it hard for customers to find their perfect product, service or solution. There’s no doubt that it’s important to benchmark and understand what others in your industry or field are doing and how they impact the world. But you should ALWAYS let your unique self shine. In today’s Spark! session we will talk about how to use benchmarking without watering down your brand’s impact.  You’ll hear more about: - Why you should be focused on learning, while guarding against copying - How to articulate what’s unique about your business or brand, and use it to your advantage Subscribe to Spark - A Roadmap For The Vegan Professional on Soundwise