CEO Marc Nemati and Colombier II’s Omeed Malik break down the deal, timing, and the strategy. Despite its moniker as the “the everything store” you can’t buy everything on Amazon, and firearms are one of those things. But, GrabAGun has spent years building a platform for regulated online firearms purchases, and soon, consumers will be able to buy GrabAGun stock as well. This week, we speak with Marc Nemati, CEO of GrabAGun and Omeed Malik, CEO and Chairman of Colombier Acquisition Corp. II (NYSE:CLBR). The two announced a $197 million dollar combination in January of this year that is now nearing close. Marc explains why GrabAGun’s platform and the inroads it has already made with Gen Z consumers would be difficult to replicate. And, why a public listing presents a unique opportunity in the traditionally fragmented and illiquid space. Omeed lays out how the market has already reacted to the transaction as well as others that share a similar investment thesis, and how Colombier II has built its strategy around the enthusiasm the parties are already seeing. Note: Subsequent to this interview, the Registration Statement on Form S-4 filed by GrabAGun Digital Holdings Inc. was declared effective. Trading using the PEW ticker is anticipated to occur as soon as practicable following the July 15, 2025 shareholders' meeting.