Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
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Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
On this episode of the Space Marketing Podcast, we dive into one of the most simple yet incredibly powerful marketing strategies that often gets overlooked—being nice. Izzy chats with her guest - Bradley Hope, U.S. Area Sales Manager for MSI-DFAT.
Kindness might not sound like a groundbreaking strategy, but in the world of marketing, it can be a game-changer. Being nice isn’t just about good manners—it’s about building trust, creating connections, and leaving a lasting impression that money simply can’t buy.
Chapters:
01:29 Meet Bradley Hope
04:48 About MSI DFAT - Acoustic Testing
10:46 Power of being nice
13:01 Tactics of being nice
15:46 Golden Rule to make a connection
19:30 Challenges of being nice
20:56 Ways to be nice that cost nothing
23:29 Future of the space industry
28:13 Emotional Intelligence
32:58 Final Thoughts
Book references:
Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet
Influence by Dr. Cialdini
MSI DFAT - Maryland Sound International - Direct Field Acoustic Testing
Orion images provided by MSI DFAT
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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Space Marketing Podcast
Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
