Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional. ABOUT SHANNON CLEMENT: Shannon Clement Fractional Chief Marketing Officer (CMO) Engagement Marketing https://engagementmarketing.ca  613-799-5207 shannon@engagementmarketing.ca  Book a meeting: https://calendly.com/shannon-cmo/30min Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful. As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy.  CHAPTERS 01:24 Meet Shannon Clements from Engagement Marketing 03:22 Shannon’s journey to space 07:06 Shannon’s journey to marketing 09:18 Starting with Start-ups 10:08 Fractional Leadership 14:27 Reducing costs 15:51 Fractional Leadership is not for everyone 17:44 Start-ups 19:37 Women’s Aerospace Network 21:44 Women in leadership 24:47 Dominant Information Solutions Canada (DISC) 26:38 Fun bits of marketing - translating the message 29:59 Companies transitioning into the space industry 31:23 Understanding the audience and their language 32:29 Space industry in 10 to 20 years 36:31 Final thoughts MENTIONS: Beth Mund Casual Space Podcast N2K T-minus Space Daily Women’s Aerospace Network Women’s Space Network Award voting deadline May 1 Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse. CySat 2024 #Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices