In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia.  A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team.  Amanda Hudswell Head of Marketing Communications and Public Affairs  Equatorial Launch Australia https://ela.space CHAPTERS: 01:17 Importance of a marketing plan 03:01 Eclipse 04:27 Meet Amanda Hudswell 07:54 About ELA 13:59 When to bring in a marketing professional 16:24 The Marketing Plan 19:17 Your audience and crafting a message that resonates 22:25 Strategies and tactics of a marketing plan 24:02 Constructing the plan and getting scrappy 22:37 Measuring and testing 30:24 Non-digital results 32:52 Telling the space story 36:47 Your audience is the hero, your company is the guide 39:53 Marketing challenges 41:59 Marketing successes 44:17 Algorithms - shooting at a moving target 46:34 Bad actors, trolls, and grumpy people 53:59 The future of space 58:57 Final Thoughts MENTIONS: GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ Building a BrandStory by Donald Miller ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML. https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987 ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices