Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
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Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company.
Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is!
Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company.
ABOUT JEFFREY UGBAH
Jeffery Ugbah
Director at Galaxy Digital
galaxy.com
CHAPTERS:
01:15 Introduction to Jeffery Ugbah
03:48 Jeffrey's journey to space
08:54 Galaxy Digital
11:15 Why is the space industry interesting to investors?
14:15 How important is marketing and branding of a potential company to an investor?
19:00 What does a lack of branding say to investors?
21:05 Value of telling your story
22:48 The whole package
25:30 How does space differ from tech in expected growth?
28:57 Increase or decrease in first level Series A seed funding for space investments?
30:54 How do you find investors/investees?
35:37 Keeping your business a secret
38:12 Pitfalls that make companies undesirable to investors
42:12 How much percentage should a founder keep during a round?
43:43 Market fit
47:16 Bring in a marketing professional from the beginning of the development
48:42 Future of space
51:27 Final Thoughts
MENTIONS:
Evercore
Galaxy Digital
Bitcoin
Digital Assets
Computing
High performance Computing ASIC Miners
Gaming
Climate Tech
Frontier industries
Space tech
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
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Space Marketing Podcast
Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.